§ 30.84.010. Purpose.

A.

The purpose of this Chapter is to reduce visual clutter, preserve the character and quality of the environment, achieve an aesthetically pleasing appearance for the City, and provide adequate opportunity to erect signs. In doing so, this Chapter intends to enhance the visual environment of the City, to eliminate traffic hazards, to include without limitation pedestrian traffic, hazards caused by improper signs, and to ensure that information is presented safely and effectively.

B.

This Chapter establishes a comprehensive system for the regulation of signs to promote the public safety, health, and welfare. The intent is to present a set of reasonable, non-arbitrary and non-discretionary standards and procedures which will facilitate the improvement and protection of the environment by prohibiting the misuse of signs.

C.

It is the intent of this Chapter to further the greater public interest in allowing a property owner to identify the owner's and tenant's property and the activities, services, and products available thereon rather than having the property owner and tenant use allowable sign area to identify property, activities, services, and products located elsewhere.

(Ord. No. 616; Ord. No. 813; Ord. No. 830)